Am I nuts? Or shall I say, am I “Cronuts?!”
Right now I am in New York and I decided it was time I hopped on the cronut craze bandwagon. Today I will embark on a cronut quest through the streets of SoHo to see if I can get my hands on one of these coveted breakfast treats. I will be live blogging, tweeting and instagramming all along the way if you want to follow along for the adventure! #CronutQuest
Stay tuned for updates throughout the morning!
(Cronut image from the Dominique Ansel Bakery website)
If you haven’t heard, a “Cronut” is a croissant-doughnut hybrid created by the Dominique Ansel Bakery that has taken the food world by storm. Each Cronut is rolled in sugar, filled with cream and topped with a glaze. They are made fresh daily in the bakery and the entire process takes up to 3 days.
In order to get your hands on a coveted Cronut, you need to get to the bakery early. Very early. Apparently the lines start outside 2 hours prior to opening at 8 am. According to the website, if you arrive prior to 6:45am on a week day, you have a great chance of getting a Cronut.
So, this is it. My alarm is set and I am ready for my #CronutQuest Follow along throughout the morning to see how it all turns out!
6:00 am – Alarm goes off. Why am I doing this again? Time to scramble! Brush teeth, throw on a t-shirt and go. No time for contacts, it’s a wearing-my-glasses kind of morning.
6:32 am – I just arrived and before the cab even reached the corner where the bakery is located I already see the line twisting around the corner. What?! Don’t these people have jobs? As a food writer, at least I have an excuse! I am hoping that since I arrived before 6:45 I will have a shot at a cronut. We will see!
P.S. Everyone around me is dressed in cute clothes, done hair, etc… Suddenly feel like a college kid for rolling out of bed. Ooops.
6:50 – This is the line so far. Now it is growing behind me. People in front of me are discussing their cronut hashtags and taking pictures. (Maybe this isn’t an original idea.) One guy gave up and rode away on his CitiBike. Score! One step closer to the front of the line on my #CronutQuest
7:00 – People brought snacks for the wait. Someone else just bought a chocolate croissant. Doesn’t this defeat the point?
7:30 – Is it wrong that I wish it was raining and gloomy like yesterday? Then we would know who is truly dedicated to the cronut! Not regretting my comfy clothes decision. Everyone is sitting in the cold, hard curb. 30 minutes until the bakery opens for business. I wonder how fast the line will move?
9:00 – Bakery has been open for an hour and I have moved maybe 30 feet. Tummy growling…wish I had coffee!
9:20 – Looks like this will be a total bust. A representative for the bakery just told my portion of the line that we are not likely to get a cronut. She said we can stay in line and order something else, but the cronuts will be sold out by the time we get to the front.
She recommended coming on Tuesday or Wednesday, their slowest days. She did not recommend the weekend, when the line forms at 3 am.
What do you think? Should I stay in line and get something else? Or cut my losses and make cereal at home?
9:40 – This guy is scalping his cronut stash for $60. No one took him up on the offer.
@DominiqueAnsel replies to one of my tweets and says “Hope your quest went well this morning!” Unfortunately, no cronut for me, but a tweet from the chef is a good consolation prize!
10:45 – I stuck it out. I made it to the front of the line and am allowed to enter the bakery!
Depressing sold out sign… I have been on my feet for 4 hours and 15 minutes, time for a sweet reward.
Check out the stunning pastry case. I wanted one of everything!
You know what’s funny? If no one had told me about the cronut craze, it probably wouldn’t have been on the top of my list to order. The impressive menu was overflowing with pastries, cakes, sandwiches and quiches that I wanted to try.
For two weeks only the bakery is offering this special eclair. Heck, I waited this long, I’m getting one!
Besides the cronut, the other hot ticket item is this “Frozen S’More” on a stick. Imagine frozen custard, wrapped in chocolate, then covered in marshmallow.
Freshly toasted to order! This reminds me, I really need to get a blow torch for my kitchen at home.
11:00 – I sit down on the back garden patio to have breakfast (by now lunch?). I had to eat the Frozen S’More right away because it will melt. Loved it! Not necessarily the ideal breakfast item, but I would definitely come back and enjoy one as an afternoon snack.
I also ordered the “Paris-New York,” a twist on the Paris-Brest with a choux dough and a chocolate, caramel and peanut butter filling, the Caramel Popcorn Eclair, and the DKA or “Dominique’s Kouign Amann.” A tender, flaky, croissant-like dough with a caramelized crunchy crust.
Clearly, I didn’t eat all three right then and there. I promised my sister I would bring back something for her to try, so I am saving these to share with her later tonight.
11:30 – Back home after my morning adventure. The question is, was it worth it? Well, if you asked me if I would get in line at 5 am (or earlier) just to try a cronut, the answer is no. But hey, I had a morning adventure and did get a chance to sample some phenomenal pastries.
Here is my recommendation. Skip the cronut craze, wait for the lines to die down, and enjoy a calm lunch or afternoon snack at the Dominique Ansel Bakery outside on the garden patio. You will be able to enjoy some delicious food in a beautiful location without being caught in the background of someone’s instagram video!
9 Responses to “Cronut Quest”