Butter! You Can Have It All… | The Daily Dish

BetterRecipes : better recipes - better meals

Butter! You Can Have It All…

1 Comment | Written on February 10, 2011 at 5:00 am , by

scaled

A few weeks I was one of several bloggers invited to an event in New York City sponsored by “I Can’t Believe It’s Not Butter.”  We arrived under a veil of mystery, they couldn’t tell us what we were going to do, or who we would see, all we knew was that it would involve good food and great people!  Check out the gallery of photos from the festivities!

Now, I will be the first to tell you that I am a butter purist.  I even keep my different varieties of butter organized in my fridge.  Salted, Unsalted, European, Pasture…there aren’t many people who could love butter more than me.  Well, maybe one…

resizeImage

You probably know Chef Alex Guarnaschelli from her various Food Network shows:  Chopped, The Cooking Loft, and Alex’s Day Off.  She also just happens to have a restaurant in New York City named, “Butter.”  On this day, the name was tweaked just a bit!

P1110833

Chef Alex prepared an entire brunch for the event using only “I Can’t Believe It’s Not Butter.”  It sounds cliche, but I actually couldn’t believe it.  Alex herself said that she was thrilled with the flavor and texture of the biscuits using this spread.  Lucky for us, she was willing to share the recipes!

P1110848

SAVORY HERB SPREAD

If you love compound butters, why not make it with I Can’t Believe It’s Not Butter?  Fantastic on toast or for flavoring chicken or fish.

P1110862

UNBELIEVABLE BISCUITS

The title is appropriate!  Since it has less calories and saturated fat, I might just have to enjoy two!

BUTTERY GRILLED SHRIMP WITH TOMATOES

This is great for a lunch, a light dinner or with a nice glass of wine as a weekend treat.

CRUSTLESS QUICHE WITH GOAT CHEESE AND SCALLIONS

This is an easy and flavorful recipe without the added fuss (and calories) of making a crust for the quiche.

P1110870

I CAN’T BELIEVE IT’S NOT BUTTER COOKIES

I am a total cookie monster.  Actually, I think it might be genetic (thanks Dad!).  Since he isn’t supposed to eat too much butter anymore, I am going to make him this version.  I bet he will never know the difference!

NYJD102

At the end of the meal, we were finally introduced to the top secret new spokesperson…Kim Cattrall!  She was fresh off a flight from Argentina where they were shooting several new commercials for the product.  We had a small sneak preview and they look hilarious!  She encompasses their “You can have it all” attitude and I think she will be a big hit as the new face of the product.

A huge thanks to I Can’t Believe It’s Not Butter, Chef Alex, Kim and, of course, all the fantastic food bloggers!

One Response to “Butter! You Can Have It All…”

Leave a Reply

Your email address will not be published. Required fields are marked *

*